I don’t follow a rigid framework. Design is contextual – every problem needs its own strategy. That said, I loosely move through a discover → design → develop flow.

I’ve worked across fast-paced agile teams and fit naturally into lean UX methods – quick iterations, tight feedback loops, and focused outcomes.

I dig into the why before the how. Whether I’m mapping journeys, shaping strategy, or turning prototypes into live pages, I stay user-focused, hands-on, and calm under pressure.

How I Work

→ Clear communicator – open, honest, no fluff

→ Calm under pressure – I keep things moving, no drama

→ Hands-on – happy to jump in wherever needed

→ Project-savvy – strong with timelines, tools, and teamwork

My Process

Discover: I dig deep to understand the real problems

User Research

Stakeholder Interviews

Competitor Analysis

Heuristic Reviews

Analytics Deep-Dives

Define: I shape insights into clear direction

Personas

Customer Journeys

Problem Framing

Jobs To Be Done

UX Goals

Design: I explore, iterate and bring ideas to life

User Flows

Wireframes

High-Fidelity Prototypes

Design Systems

Interaction Design

Test & Learn: I validate assumptions and refine fast

Usability Testing

A/B Testing

Feedback Loops

Session Recordings

Iterative Design

Develop: I collaborate closely to get things shipped

Live Page Builds

Design–Dev Handoff

Front-End Support

Component Libraries

QA & Polish

Some of my methods, briefly explained ↓

Prototypes

See how i create protoypes at different parts of the design process to test and get feedback on

Customer Journey Mapping

See how i create protoypes at different parts of the design process to test and get feedback on

User Testing

See how i create protoypes at different parts of the design process to test and get feedback on

Prototypes

See how i create protoypes at different parts of the design process to test and get feedback on